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Chichibu Welcomes All About Chichibu Welcomes All Project How To Join Welcome Shop List / by Category Welcome Shop List / by Area More About Chichibu About Chichibu Welcomes All Project In order to give foreign tourists a warm welcome, Chichibu...

Celebrating the new year might be the most important holiday event in Japan. Instead of Christmas, the Japanese busy themselves with pre-new year’s customs and then welcome it with a three-day celebration starting from...

WAttention App is now available Download & check out our new app for easy-to-read original Japan contents. Sign up as Ninja reporter on our app to join mission to exclusive travel reporting trips and event participations. Our...

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The glamorous Ginza area has a long history as being the most refined shopping and entertainment district in Tokyo, where top brands from around the world come to share their best products with Japan....

New Breeze from Kyoto Dyeing Products: Tie, Chief, Watch Band by Hineno Katsujiro Syoten’s Artisans Not Only for KIMONO Japanese fashion and lifestyle continue to change. Hineno Katsujiro Syoten’s products prove that quality hand-dyed fabrics still...

When I first think of Niigata, I imagine trekking snow-covered mountains, skiing  slopes sipping sake. However, Niigata is so much more than just a winter destination. The small city of Tokamachi, internationally famous for...

Riding the Seibu Line out of the city center, you will see gorgeous untains, lovely rivers and breathtaking scenery in general. For lovers of the great outdoors, there are various trails suitable for beginner,...

Go back in time on the streets of Kawagoe, where lovely old warehouses have been turned into adorable shops and peaceful cafés. Travel back to ancient Japan in an area lovingly called Koedo (literally...

The rugged mountains that define the outline of Nagano City are a popular destination for hikers and other outdoor enthusiasts. In the summertime, the cool air provides relief from Japan’s boiling hot climate found...