With a history that can be traced back to the 7th century, Tohoku is truly a hidden gem for those who appreciate a relaxed holiday in an unspoiled and bucolic environment. From its vibrant summer festivals, its unique cuisine and some of the best rice in Japan, there are plenty of reasons to visit Tohoku.

tohoku map

Latest Articles from Tohoku Region

Encounter Nagaoka’s mystifying history and radiant culture

Nagaoka, Japan holds ancient history and culture. The dazzling Nagaoka Fireworks Festival in August also can't be missed!

Itoigawa City, Niigata: Home to the first UNESCO Global Geopark in...

Itogawa, Niigata is a dream for nature lovers traveling in Japan. The UNESCO Geopark is just on example of Niigata's natural beauty.

Discover the seasonal beauty of Niigata

No adventure in Niigata is the same as you make your way through eye-popping nature and unforgettable historic spots.