Niigata, in the Tohoku region of Japan’s Honshu Island, is a beloved destination for its stunning scenery and irresistible Japanese dishes. Rugged mountains provide plenty of trails and ski slopes for outdoors enthusiasts, while the coast blesses the region with fresh seafood. Also, the incredibly photogenic rice terraces and fields supply some of the nation’s most delicious rice and sake. For excitement, relaxation, and great food, Niigata is high on the list of places to visit in Japan.

Explore the Unique Variety of Niigata

Just 70 minutes away by Shinkansen (bullet train) from Tokyo lies Niigata-ken (Prefecture). Niigata is a serene region on the northwest coast of Japan’s main island, Honshu. This coastal prefecture is characterized by its unique coasts and snowy mountain tops and is a popular destination for outdoor enthusiasts thanks to its varying geography and seasonal activities. Niigata is a gateway to some of Japan’s most breathtaking views, such as the gigantic waves from the Sea of Japan crashing against the rugged coastal cliffs or the peaceful picturesque Echigo Mountains. It’s also a large producer of seafood, sake, and rice.

Rediscover Niigata

Best Place to Eat, and Have Fun

Known as Japan’s No. 1 producer of rice, Niigata is only 70 minutes away from Tokyo by Shinkansen. Aside from rice, the prefecture is endowed with spectacular countryside scenery, the natural beauty of the changing seasons, mouthwatering seafood and fragrant sake. Follow our footsteps as we embark on a journey to Niigata for a feast for the eye and mind.


Located in the center of Japan’s Honshu Island, Niigata is packed with natural, historical and cultural wonders. Blessed with rich natural resources and a favorable climate, it is best known as Japan’s premiere rice-cultivation area and home to the world-famous Koshihikari rice. With its vibrant and fascinating landscape, Niigata is the place to be if you’re looking to enjoy abundant nature and outdoor activities!

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