Wednesday, January 20, 2021

Rediscover NIIGATA

Explore the Unique Variety of Niigata

Just two hours away by Shinkansen (bullet train) from Tokyo lies Niigata-ken (Prefecture). Niigata is a serene region on the northwest coast of Japan’s main island, Honshu. This coastal prefecture is characterized by its unique coasts and snowy mountain tops and is a popular destination for outdoor enthusiasts thanks to its varyinggeography and seasonal activities. Niigata is a gateway to some of Japan’s most breathtaking views, such as the gigantic waves from the Sea of Japan crashing against the rugged coastal cliffs or the peaceful picturesque Echigo Mountains. It’s also a large producer of seafood, sake, and rice.

Rediscover Niigata:

Best Place to Eat, and Have Fun

Known as Japan’s No. 1 producer of rice, Niigata is only 108 minutes away from Tokyo by Shinkansen. Aside from rice, the prefecture is endowed with spectacular countryside scenery, the natural beauty of the changing seasons, mouthwatering seafood and fragrant sake. Follow our footsteps as we embark on a journey to Niigata for a feast for the eye and mind.


Located in the center of Japan’s Honshu Island, Niigata is packed with natural, historical and cultural wonders. Blessed with rich natural resources and a favorable climate, it is best known as Japan’s premiere rice-cultivation area and home to the world-famous Koshihikari rice. With its vibrant and fascinating landscape, Niigata is the place to be if you’re looking to enjoy abundant nature and outdoor activities!

Ways to Niigata Prefecture

Both the Joetsu Shinkansen and Hokuriku Shinkansen connect Tokyo to Niigata.

Currently, there are no direct flights from Changi International Airport to Niigata Airport. You can also book a connecting flight to Niigata or use the Shinkansen service after arrival at all domestic airports.

The JR EAST PASS (Nagano, Niigata area) is a flexible five-day pass you can use on any five days within a 14-day period starting from the date of purchase. Travel from Tokyo to Niigata has never been easier with the JR EAST PASS!

National cultural festival to kick off in Niigata

Japan’s largest cultural celebration—the “National Cultural Festival” and the  “National Arts and Cultural Festival for Persons with Disabilities”—will be held in Niigata for the very first time this autumn. Experience a variety of events showcasing the diversity of Niigata, as well as performances by cultural groups from all around Japan.

Festival period: Sep 15-Nov 30