Are you familiar with beni?
Beni is the red color pigment extracted from benibana (safflower) petals, which have only 1% of red pigment. Benibana is said to have its origin in the Nile River Valley of Egypt, but has been used traditionally in Japanese beauty products.
![Japanese beauty products](https://wattention.com/wp-content/uploads/2016/02/Isehan-Honten-Museum-of-Beni-2.jpg)
Today, we went to the Isehan-Honten Museum of Beni. It was established in 2006 to preserve and pass down the history, culture and traditional craftsmanship of beni.
![traditional craftsmanship of beni](https://wattention.com/wp-content/uploads/2016/02/Isehan-Honten-Museum-of-Beni-3.jpg)
We tried to paint beni on our hands. Even after washing it, the red color wouldn’t come out, showing how strong this dye is.
![We tried to paint beni on our hands](https://wattention.com/wp-content/uploads/2016/02/Isehan-Honten-Museum-of-Beni-4.jpg)
Information
ADDRESS :K’s Minami Aoyama Building, 6-6-20 Minami Aoyama, Minato-ku, Tokyo
TEL & FAX: 03-5467-3735
HOURS: 10:00 – 18:00
CLOSED: Mondays, during exhibition installations, and during the New Year’s holiday period. (Except when a national holiday falls on Monday. In this case, the museum is open on the holiday and is closed the next day, Tuesday)
ADMISSION: Free (except exhibitions)
ACCESS: 12 min. walk from Omotesando Station (Tokyo Metro Ginza, Hanzomon, Chiyoda Line, B1 Exit) or a 1 min. walk from Minami Aoyama 7-chome bus stop on the 01 or 88 Bus (Shibuya – Shimbashi)