Rice

For Japanese people rice is the main source of energy, but it's so much more than that. It is also a source of pride and identity. And Niigata prefecture's Koshihikari rice is the best...

Japan's best rice from Niigata Rice is an essential part of Japanese cuisine. The rice cultivated in Japan (also known as “Japonica rice”) has a rounded, oval shape, is very sticky and features a slight...

Just two hours away by Shinkansen (bullet train) from Tokyo lies Niigata-ken (Prefecture). Niigata is a serene region on the northwest coast of Japan’s main island, Honshu. This coastal prefecture is characterized by its...

WAttention promotes Niigata rice at NATAS Travel 2017, Singapore’s largest travel fair From February 17th to 19th WAttention Singapore participated in NATAS Travel 2017, organized by The National Association of Travel Agents Singapore (NATAS). During...

An average temperature of 24.5°C, long hours of sunlight and large temperature differences between day and night are ideal for growing delicious rice. Why is Niigatamai called “Japan’s No1”? Here’s why: Highest Rice Crop Yield...

The secret to Niigata’s rice—especially the famous rice variety Koshihikari—lies in melted snow and run-off water which contain an abundance of nutrients and minerals. The area is also known for producing prestigious sake and...

When going to a Japanese supermarket, you might be surprised by the many different types of rice on sale. “Japonica rice” is well-known for its stickiness and sweetness. The Tohoku region has long been...