Saturday, November 17, 2018

Golden Rice Ears

When going to a Japanese supermarket, you might be surprised by the many different types of rice on sale. “Japonica rice” is well-known for its stickiness and sweetness. The Tohoku region has long been...

Why is Niigata rice so delicious?

An average temperature of 24.5°C, long hours of sunlight and large temperature differences between day and night are ideal for growing delicious rice. Why is Niigatamai called “Japan’s No1”? Here’s why: Highest Rice Crop Yield...

Foreigners try the best rice in Japan

For Japanese people rice is the main source of energy, but it's so much more than that. It is also a source of pride and identity. And Niigata prefecture's Koshihikari rice is the best...

WAttention at NATAS 2017

WAttention promotes Niigata rice at NATAS Travel 2017, Singapore’s largest travel fair From February 17th to 19th WAttention Singapore participated in NATAS Travel 2017, organized by The National Association of Travel Agents Singapore (NATAS). During...

Discover the warmth of Japan’s No.1 rice

Japan's best rice from Niigata Rice is an essential part of Japanese cuisine. The rice cultivated in Japan (also known as “Japonica rice”) has a rounded, oval shape, is very sticky and features a slight...