In Japan November is a special lucky month because of the number 11 that can be pronounced as いい meaning “good”. Using this as an anchor point, companies and individuals use wordplay on numbers to turn almost every day of November into a lucky day. We’re already a bit into November but we’ll start the list from the top.


11/1: good posture day いい姿勢の日 (ii shisei no hi)
Awareness day for keeping good posture at work to prevent lower back pain etc.

11/3: Good leather day いいレザーの日 (ii rezaa no hi)
On this day the leather industry of Japan appreciates good leather and even has a “best look in leather” award.

11/5: Good relationship day/ good man day/ いいご縁(ii goen) / いい男の日 (ii otoko no hi)
If you’re looking for a spouse, this is the day to visit a shrine. If you’re a man, this is the day to take care of your health.

11/7: Good woman day いい女の日 (ii onna no hi)
Appreciating women’s beauty. On this day many salons give discounts for beauty treatments.

11/8: Good bag day いいバッグの日 (ii baggu no hi)
Day to appreciate the purse/backpack/bag as a fashion accessory.

11/9: Good shoe day いい靴の日 (ii kutsu no hi)
Awareness day for wearing proper shoes to keep your feet healthy.

11/10: Good friend day いい友の日 (ii jyuu no hi)
Originally the name of a radio program. Show your friend some appreciation on this day.

11/11: Good meeting day いい出会いの日 (ii deai no hi)
The person you meet on this day might become your spouse next year on 11/22

11/13: Good knee day いいひざの日 (ii hiza no hi)
Knee problem awareness day, checkups are encouraged.

11/14: Good stone day いい石の日 (ii ishi no hi)
Good day to do anything with stones such as building a rock garden or honoring someone’s gravestone.

11/16: Good color day いい色の日 (ii iro no hi)
Awareness day for the effect of colors focusing on “making a space beautiful and functional with colors”.

11/18: Good home day いい家の日 (ii uchi no hi)
Good day to buy your own home.

11/19: Good breath day いい息の日 (ii iki no hi)
Take good care of your breath today by keeping it fresh

11/20: Pizza day ピザの日(piza no hi)
Because the pizza margherita was invented on this day, celebrate with some pizza

11/22: Good spouse day いい夫婦の日 (ii fuufu no hi)
Show some appreciation for your significant other on this lucky day.

11/26: Good team day いいチームの日 (ii chiimu no hi)
Teamwork awareness day

11/29: Good meat day いい肉の (ii niku no hi)
Day to enjoy some good quality meat.

As you can see, Japan finds a reason to celebrate almost everything. Every day has even more “lucky meanings” than the ones listed here and every year people come up with new ways to celebrate. Some are more popular than the other and people share the days on Twitter or Instagram. Will you be celebrating all these lucky days?



Ninja ID: KansaiKitsune


Ilse Montald
From popular culture to traditional culture, I’ve immersed myself in both. I love writing about tradition, history and sharing fun discoveries. If I’m not outside watching a festival parade I’m leisurely reading manga in kimono.MORE ARTICLES BY THIS WRITERABOUT WATTENTION NINJA