Sendaiya serves natto like you’ve never seen (or smelled) before

Natto, or fermented soybeans, is a love it or hate it food. You either love or hate the taste, smell and sliminess of it. But Sendaiya, in Ikejiri-Ohashi and Shimokitazawa, is a Natto specialty store that may convert some naysayers to natto.

Do“natto”s and coffee?

Sendaiya has created an original line up of 12 donuts made with ground natto powder as a batter ingredient. With flavors like chocolate, strawberry, as well as the more traditional kinako and matcha azuki (green tea and red bean), these donuts with just a hint of natto’s distinct taste might be the first natto anything that you can say you actually ate…and enjoyed!


All-you-can-eat natto for just 100 more yen!

For natto fanatics, the Sendaiya in Ikejiri-Ohashi might be the only place where you can eat all the natto you want by paying just an extra 100 yen! As a part of a regular teishoku set meal, including miso soup, rice, and pickled vegetables, you will feel like you’re in natto heaven!

the Sendaiya in Ikejiri-Ohashi

Natto vending machines for your midnight cravings

Yes, add it to the list of weird vending machines that could only exist in Japan. Though fresh fermented food seems like an oxymoron, now you can get over 20 varieties of it any time of the day.

Shop Information
Sendaiya Ikejiri-ohashi
Address:3-20-3 Ikejiri, Setagaya-ku, Tokyo
Eat-in Hours:11am-3pm (Last Order)

Sendaiya Shimo-kitazawa
Address:2-27-8 Kitazawa, Setagaya-ku, Tokyo
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