The reason why Japanese people have fried chicken for Christmas
After the end of World War II Christmas became synonymous with “peace”, something the people desperately needed. The Christmas celebrations made a return and so did the cakes. More Western people and soldiers settled in Japan and had to adapt their Christmas to what they could get in Japan. Seeing as they couldn’t find any turkey, Western households substituted it with chicken. This would later pave the way for Kentucky Fried Chicken to build a Christmas chicken imperium.
When television became a regular “must have” appliance in every Japanese household during the 70’s and 80’s KFC was the first brand to take advantage of its advertising capabilities. They started a clever campaign that said “Christmas is Kentucky” and the ball started rolling. In 1970 a missionary kindergarten in Aoyama asked the KFC delivery guy to come dressed as Santa Claus because they were having a Christmas party. He came in full outfit saying “merry Christmas” and from then on other kindergartens started ordering KFC on Christmas.
Department stores began to set up Christmas decorations and light-up festivals were organized. More than a family holiday, Christmas became time to enjoy the experience of being with those close to you. A new media-hype started to advertise Christmas as THE holiday to spend with your loved one, the first advertisement is believed to have been released by Japan Railways (JR). Christmas turned into a winter version of Valentine’s Day, but who can blame the Japanese. All those pretty lights, the happy atmosphere and the spirit of peace. It’s all very romantic.