DISCOVER NIIGATA from Tokyo. LET’S GO!
Located in the center of Japan’s Honshu Island, Niigata is packed with natural, historical and cultural wonders. Blessed with rich natural resources and a favorable climate, it is best known as Japan’s premiere rice-cultivation area and home to the world-famous Koshihikari rice. With its vibrant and fascinating landscape, Niigata is the place to be if you’re looking to enjoy abundant nature and outdoor activities!