Friday, February 21, 2020

Discover Niigata from Tokyo. Let’s Go!【Activity】

Explore the different charms of Niigata 【Yuzawa•Uonuma, Tokamachi City 】 Take a ride on the Longest River in Japan   Shinano River Rafting Sign up for an unforgettable rafting adventure full of shrills, big splashes and thrilling bumps...

Discover Niigata from Tokyo. Let’s Go!【Nature】

Be captivated by the Scenic Landscapes of Niigata 【Yuzawa•Uonuma, Uonuma City】 Crossing a Dreamy Sanctuary   JR Tadami Line This line passes through the secluded mountainous areas in Tohoku, which connects Niigata and Fukushima. Its mystic atmosphere...
Hina dolls

The Hina dolls of Murakami

Located in the north of Niigata-ken lies Murakami-shi, a once powerful jokamachi ( 城 下 町 , castle town) back in the Edo period. Its legacy can still be seen and even felt till...
wattention tohoku 2018 spring summer

WAttention Tohoku 2018 Spring & Summer

  Discover Authentic Japan   Located in the northeastern part of Japan’s Honshu island, Tohoku is surrounded by the Sea of Japan, the Pacific Ocean and the Tsugaru Strait. Consisting of seven prefectures — Aomori, Iwate, Miyagi,...
tarai-bune boat ride 1

Rediscover the Charm of Niigata

1. Cycling through the City Visiting the Old Town The city of Niigata is divided into two parts by Shinano River, the longest river in Japan. The district between Shinano River and Niigata Station is called...
Gosen tulip festival

Sakura and Spring Flowers Compete to be the Most Beautiful

During the short spring of the Tohoku region, spring flowers race to catch up with the already blooming cherry blossoms. Once their petals begin to open they blossom all at once, giving the cherry...

Golden Rice Ears

When going to a Japanese supermarket, you might be surprised by the many different types of rice on sale. “Japonica rice” is well-known for its stickiness and sweetness. The Tohoku region has long been...

Why is Niigata rice so delicious?

An average temperature of 24.5°C, long hours of sunlight and large temperature differences between day and night are ideal for growing delicious rice. Why is Niigatamai called “Japan’s No1”? Here’s why: Highest Rice Crop Yield...

Foreigners try the best rice in Japan

For Japanese people rice is the main source of energy, but it's so much more than that. It is also a source of pride and identity. And Niigata prefecture's Koshihikari rice is the best...

WAttention at NATAS 2017

WAttention promotes Niigata rice at NATAS Travel 2017, Singapore’s largest travel fair From February 17th to 19th WAttention Singapore participated in NATAS Travel 2017, organized by The National Association of Travel Agents Singapore (NATAS). During...