Discover Niigata from Tokyo. Let’s Go!【Festival】

Festival: Culture, Art and Tradition in the Rural Landscapes of Niigata 【Yuzawa•Uonuma Tokamachi City, Tsunanmachi】 Incorporating Art into the Countryside  Echigo Tsumari Art Festival 2018 Make it a point to catch this triennial showcase of colorful artwork inspired by...

Discover Niigata from Tokyo. Let’s Go!【Nature】

Be captivated by the Scenic Landscapes of Niigata 【Yuzawa•Uonuma, Uonuma City】 Crossing a Dreamy Sanctuary   JR Tadami Line This line passes through the secluded mountainous areas in Tohoku, which connects Niigata and Fukushima. Its mystic atmosphere...
Hina dolls

The Hina dolls of Murakami

Located in the north of Niigata-ken lies Murakami-shi, a once powerful jokamachi ( 城 下 町 , castle town) back in the Edo period. Its legacy can still be seen and even felt till...
wattention tohoku 2018 spring summer

WAttention Tohoku 2018 Spring & Summer

  Discover Authentic Japan   Located in the northeastern part of Japan’s Honshu island, Tohoku is surrounded by the Sea of Japan, the Pacific Ocean and the Tsugaru Strait. Consisting of seven prefectures — Aomori, Iwate, Miyagi,...
tarai-bune boat ride 1

Rediscover the Charm of Niigata

1. Cycling through the City Visiting the Old Town The city of Niigata is divided into two parts by Shinano River, the longest river in Japan. The district between Shinano River and Niigata Station is called...
Gosen tulip festival

Sakura and Spring Flowers Compete to be the Most Beautiful

During the short spring of the Tohoku region, spring flowers race to catch up with the already blooming cherry blossoms. Once their petals begin to open they blossom all at once, giving the cherry...

Golden Rice Ears

When going to a Japanese supermarket, you might be surprised by the many different types of rice on sale. “Japonica rice” is well-known for its stickiness and sweetness. The Tohoku region has long been...