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Niigata Prefecture

Ski in Japan: Top 5 Central Japan Resorts

Within just 3 hours of Central Japan, you can find slopes to suit any ski level, not to mention a great selection of spas. Our top four picks take you high, where trees freeze into "ice...

Summer With A Bang! – Top 3 Fireworks Festivals in Japan 2016

Summertime in Japan isn't complete without watermelons, shaved ice, wind chimes, mosquito coils and last but not least, fireworks of massive proportions! It's a great reason to put on a summer yukata, throng the streets...

Overnight trip from Tokyo- (1) Countryside Gunma and Snow Country Niigata

Countryside Gunma & Snow country Niigata If you've been to Japan many times, chances are you've explored almost every corner of Tokyo and wondering where else can you go. In fact, there are many attractive sightseeing...

Why is Niigata rice so delicious?

An average temperature of 24.5°C, long hours of sunlight and large temperature differences between day and night are ideal for growing delicious rice. Why is Niigatamai called “Japan’s No1”? Here’s why: Highest Rice Crop Yield...

Foreigners try the best rice in Japan

For Japanese people rice is the main source of energy, but it's so much more than that. It is also a source of pride and identity. And Niigata prefecture's Koshihikari rice is the best...

Sasagawa Nagare – Niigata

  Breathtaking coastline with a beautiful contrast between the clear blue sea and white sand. The strange name "Sasagawa Nagare" roughly translates to "Sasagawa Flow" and is meant to express the waves brushing the coastline...

Ultimate Map of Fall Foliage Destinations in Japan : Niigata Prefecture

Japan Map of Fall Foliage Niigata Niigata 1 ~ 6  1 Dragondola (ドラゴンドラ) in Yuzawa First colors: Beginning of October Color Peak: End of October Details: Long gondola that gives you a panoramic view of the mountains in...

WAttention at NATAS 2017

WAttention promotes Niigata rice at NATAS Travel 2017, Singapore’s largest travel fair From February 17th to 19th WAttention Singapore participated in NATAS Travel 2017, organized by The National Association of Travel Agents Singapore (NATAS). During...

Salmon Harvest: Delicacies Abound, Niigata Prefecture

Murakami, dubbed “the Salmon City,” has a long history of catching and processing salmon. Over the centuries, the area has accumulated hundreds of homemade recipes that range from fermented, salted and sake-marinated salmon to...

Discover the warmth of Japan’s No.1 rice

Japan's best rice from Niigata Rice is an essential part of Japanese cuisine. The rice cultivated in Japan (also known as “Japonica rice”) has a rounded, oval shape, is very sticky and features a slight...